Download PDF Overdeliver: Build a Business for a Lifetime Playing the Long Game in Direct Response Marketing, by Brian Kurtz

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Overdeliver: Build a Business for a Lifetime Playing the Long Game in Direct Response Marketing, by Brian Kurtz

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Review

“Overdeliver is the bridge that connects the timeless fundamentals of direct response marketing to the state-of-the-art marketing strategies, tactics, and channels of today. Brian Kurtz is a living legend. . . . Nobody but Kurtz could've written this book.”— Ryan Levesque, #1 national best-selling author of Choose and Ask“Brian Kurtz knows real marketing better than almost anyone. This book is a must-read for marketers of all generations.”— Ryan Deiss, founder and CEO, Digital Marketer“How many guys can put Dan Kennedy, Gary Bencivenga, Joe Sugarman, Ken McCarthy, Jay Abraham, a billionaire or two, and 300 of the best marketers on earth in one room? You can count them on one hand and Brian is one of those hombres.”— Perry Marshall, author, 80/20 Sales & Marketing, Ultimate Guide to Google AdWords, and Ultimate Guide to Facebook Advertising“Brian was not only one of the wunderkinds who practically invented DM publishing in the 1980s, he was also one of the elder statesmen of the industry that guided its transition from paper to electronic in the 2000s. [He is] the perfect person to write a book that assimilates the best insights and ideas of the industry’s best and brightest business leaders.”— Mark Ford, chief growth strategist, The Agora, and author of two dozen books, including the bestseller on building entrepreneurial businesses, Ready Fire Aim“Filled with more useful information and history than any other book I’m familiar with.”— Joe Sugarman, direct marketing legend“In Overdeliver, Brian shares how you can use offers, copy, multichannel marketing, continuity, and a lot more to be a better marketer, grow your business, make more money, and make a big impact in your market. If you want to learn from one of the greatest marketing minds alive, read Brian’s new book.”— Joe Polish, founder, Genius Network and Genius Recovery“In Overdeliver, Brian chronicles almost four decades of hard-core experience . . . condensing it down into something you can absorb in an afternoon. . . . He's forgotten more about marketing and sales than most newcomers will ever ‘discover’.”— Frank Kern“Nobody has paid closer attention to the world of direct response advertising than Brian Kurtz. . . . This is a must-have book for . . . anyone seriously interested in how people decide what, when, and how to buy.”— Bill Bonner, founder, The Agora“If the word ‘marketing’ makes you cringe, this book is for you. And if the word ‘marketing’ makes you salivate, this book is for you. Overdeliver is loaded with time-tested strategies and invaluable ideas . . . a marketing balm to the sore business soul.”— Victoria Labalme, performing artist, performance strategist, and member, Speaker Hall of Fame“There’s a very small group of true direct response wizards out there, [and Brian Kurtz is] one of the guys who can change your career and business in a heartbeat with just a casually tossed off piece of advice. This book is your invitation to join that elite conversation.”— John Carlton, copywriting know-it-all, grizzled consultant, and author of The Entrepreneur’s Guide to Getting Your Shit Together“For years, I’ve given to students of marketing a list of 14 must-read books—I’ve now added Brian’s book to a new list of 15.”— Richard A. Viguerie, pioneer of political direct mail and Chairman of American Target Advertising, Inc.

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About the Author

Brian Kurtz has been a serial direct marketer for almost 40 years and never met a medium he didn't like . . . and while he's had much success, he also must admit that trying to sell subscriptions and books on the back of ATM receipts and under yogurt lids were only a "good idea at the time." As a key business builder at Boardroom Inc. with founder Martin Edelston, Brian worked with, and was mentored by, many of the top marketers and copywriters who have ever lived. Today he consults and works directly with bleeding-edge direct response marketing companies and entrepreneurs in a wide variety of categories and in all channels through his two mastermind groups, Titans Mastermind and Titans Master Class (and soon to be a third, Titans Xcelerator). He also publishes books and materials for direct response marketers and writes and speaks regularly at marketing and copywriting events. The only thing Brian loves more than direct marketing is his family. And umpiring baseball is right up there with direct marketing.

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Product details

Hardcover: 312 pages

Publisher: Hay House Inc. (April 9, 2019)

Language: English

ISBN-10: 1401956750

ISBN-13: 978-1401956752

Product Dimensions:

6.2 x 1 x 9.2 inches

Shipping Weight: 1.2 pounds (View shipping rates and policies)

Average Customer Review:

5.0 out of 5 stars

1 customer review

Amazon Best Sellers Rank:

#5,648 in Books (See Top 100 in Books)

This is such a great book. This man is a genius! I cant agree more that the way to grow a business is to over deliver and under promise. This book takes that concept and grows it into a thought provoking and incredibly useful guide. Well written. Highly recommended

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Ebook Free , by John Metcalfe

Ebook Free , by John Metcalfe

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, by John Metcalfe

Ebook Free , by John Metcalfe

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Product details

File Size: 688 KB

Print Length: 269 pages

Publication Date: January 16, 2014

Sold by: Amazon Digital Services LLC

Language: English

ASIN: B005U0OHTA

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Amazon Best Sellers Rank:

#191,672 Paid in Kindle Store (See Top 100 Paid in Kindle Store)

I really enjoyed this book. I found the author's humor to be delightful. It is fun to read words that Americans do not usually use and at times I had to figure out what he was talking about. He is quite charming in an odd sort of way. He doesn't hesitate to make fun of himself and his personal achievements. I liked his discussion about the beauty of the country and his kind thoughts about the diversity of cultures he found along his way. It is a good read. I have read many hiking books but this is different because he is traveling by bicycle. I learned a lot about long distance biking and the necessity of knowledge about bikes and landscapes in order to be successful. I recommend it for anyone interesting in this trail and the many adventures it offers!

I just finished this delightful book, "Dividing the Great", by John Metcalf, a recount of the author's mountain biking adventure with a friend on the Great Divide Mtn Bicycle route, which follows the CD from canada to mexico. (The how-to book on that is "Cycling the Great Divide", by Michael McCoy.) Both "John and JK" are from England, so some of his descriptions and phrases are quaint in that foreigner sort of way.The Great Divide Cycling Route is popular among mountain bicyclists, as well as dual sport motorcycle adventure types, like me. I have ridden much of the Montana sections over the years. I have also met several people on the route, bicyclists, dual sporters, and locals such as waitresses in some of the small towns along the route. So, I thought the book might be interesting - I was right.Metcalf does a nice job of keeping 6 weeks of adventure interesting without being repetitive. It is a nice blend of touristy facts, descriptions of topography and scenery, and his personal reflections, not to mention the challenges of all that pedaling. I liked the logistics - water and food (to stay hydrated and carbohydrated, and avoid passing out - becoming "bonked"), camping/lodging, and the like. For us moto-heads who enjoy writing ride reports, it is a nice lesson in how to keep it interesting. In fact, he largely skips over descriptions of the roads and trails.Apparently, Metcalf is somewhat modest, he does not brag or boast: Their's was quite an adventure, 2500 miles or so in about 6 weeks, while carrying only one change of spandex each, one tent, two sleeping bags, tools, extra tires and tubes, and that's about it. (Most cyclists pull a small trailer, or use chase vehicles, and take 3 months or so.) As you may know, there are very few towns of any size along the whole route - and they can be two or three cycling days separated. Bicycle shops are few and far between.Having ridden parts, I can attest that the actual route is quite grueling, ranging from paved roads to wash-boarded gravel, to single track trails. I found several sections to be very challenging on my KTM 600. There is plenty of steep, lots of headwinds, but mainly, this is VERY remote country.Their goal was to finish in about 6 weeks: exactly twice as long as the current world record of 3 weeks - hence, I presume, the title of Dividing the Great. That may seem like these guys were whimps, but believe me, they were not.I won't give away the end of the book, except that it is very enjoyable.And finally, Metcalf describes lots of fun and funny events along the way. As an amateur mechanic who occasionally does his own wrenching, I enjoyed this interaction:Mechanical problems prompted a visit to a bike shop. The mechanic was cranking down, tightening the bolt pretty hard, putting a fair amount of effort into it. Metcalf, worrying he might twist off the bolt, says, "That's pretty tight".The mechanic says, "Don't worry, that's only 35 psi.""35 psi?""Yea, that's the pressure in my veins - at that pressure may arm veins are dilated. Get up to 45 psi and my forehead veins pop out." Funny and so true.Tom WarrGreat Falls

I couldn't decide if it were a crappy guide book or a crappy dairy of his ride. He tried being funny but I thought the humor fell a little flat at times. The brits humor is dry after ll. I did love the day to day detail description of the ride. It was so easy to read that I kept wanting to see continue to see if anything interesting would happening but it never really did. If you are wanting tall tells and wilderness action this is not the book for you. Instead it is the day to day life on the Trail written in great detail.

John Metcalfe has written a highly enjoyable book about the adventure he and friend JK had mountain biking the Great Divide route. While they approached the trip as somewhat of a race, the writing never felt rushed and included plenty of details about every day of their endeavor. Metcalfe managed to maintain an engaging writing style while focusing on the trip. This is in contrast to many other adventure travel tales I have read where the author goes off on tangents, neglecting to tell about the trip itself. I doubt I could complete this trip in twice the time John and JK took but it sure was fun reading about it.

If you enjoy biking, hiking or the outdoors and are a reader, you should give this book a try. I read these types of books pretty often and think John Metcalfe nails it. You can picture what he is experiencing without google images - a sign of a good story teller. When he is exhausted after battling head winds, lack of water, near 100 degree temps and gear falling apart, you're right there with him. He does a great job of detailing the quotidian events on the trail while sprinkling his tale with geographical, historical, and personal anecdotes. For me it was a page turner till the end. A really enjoyable read.

Great book. Very funny stories. If you like Bill Bryson, you will like this. It make me want to get out of my damn cube at the office and get on my MTB to ride this. I am recommending this book to some friends - maybe I can get a group together to ride this. Would love more details on the technical aspects of planning the ride - gear needed, what you brought, etc. But I know that is not what the book is supposed to be - it is a travel journal and a good one.

Just an honest, for the most part hysterical, account of a great adventure. If you have adventured yourself, and found yourself in pitiful situations of your own doing with no way out but forward, this is a book for you. If you can find humor in absolute misery, read this book. Because a new day always dawns on the worst of situations, and the beauty and solitude and challenge that led you there in the first place, exist and greet you.From the lackadaisical decision to go, to the trials of getting to the trailhead from England, to day to day and hour to hour observations and struggles, to people met, to strange situations, to landscape description, griping, equipment trouble, doubts and personal stench - this book has it all.More than anything this book has inspired me to ride some of this trail in my own state of Montana.And when you'd rather keep reading this book instead of doing the wifely duty.......well, need I say more?

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