Download Ebook Marketing: The Core

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Marketing: The Core

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About the Author

Roger A. Kerin is the Harold C. Simmons Distinguished Professor of Marketing at the Edwin L. Cox School of Business, Southern Methodist University in Dallas, Texas. Professor Kerin holds a B.A. (magna cum laude), M.B.A., and Ph.D. from the University of Minnesota. His teaching and research interests lie in marketing planning and strategy, product management, financial aspects of marketing, and marketing research. Professor Kerin is a frequent participant in executive development programs and is also an active consultant on matters of marketing planning and strategy. Professor Kerin has published and authored several texts and many articles on marketing. He also serves on numerous journal editorial review boards and is currently a member of the Board of Governors of the Academy of Marketing Science.

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Product details

Series: Marketing: The Coure 5/e

Paperback: 560 pages

Publisher: McGraw-Hill Education; 5 edition (October 22, 2012)

Language: English

ISBN-10: 0078028922

ISBN-13: 978-0078028922

Product Dimensions:

8.7 x 0.9 x 10.9 inches

Shipping Weight: 2.4 pounds

Average Customer Review:

4.1 out of 5 stars

177 customer reviews

Amazon Best Sellers Rank:

#328,289 in Books (See Top 100 in Books)

This book proved to be a good read! I had to purchase it for a marketing class and thought it might end up being a boring read; however, it kept me engaged throughout the whole semester. It has all of the necessary information about the marketing process and all of the important concepts that individuals need to know.If you are interested in learning more about marketing or your wondering whether it will enhance your business, I recommend purchasing this book, as it will provide you with the necessary information.

This book is an outline of the basics of marketing processes. Explaining details about the work that lead people to prepare and market well, there is a lot of additional information in other places, but this has been the core of marketing for me. Now I need an updated version with more online use information added.

I dreaded reading this book every week. I felt that the author could have easily reduced the number of pages in each chapter by about a 1/2, while still adequately covering everything. This resulted in a great deal of repetition. Despite the length, the author did a poor job of explaining some concepts (not enough explanation), and many of the graphs, charts, and diagrams were poorly explained. For some odd reason, the author includes QR codes on some of the pages so that you can view some outdated videos. Problem is, many of the links were no longer available.The Connect that comes with this book is only useful if you either need it for class, or like to study the vocabulary and concepts through flashcards (called Learnsmart). Otherwise, don't buy the book with Connect.

Let me start by saying that I really enjoyed the brief stories that they had on the many different companies that the discussed. This book was a good easy read and kept me pretty engaged. Being that this was a marketing book, you can totally expect to have all sorts of eye candy all over the place. My brain was on a high throughout the whole book. I really enjoyed this book, and it helped me to get through my class with an A!

I had to have this book for a marketing class and actually want to keep it after the class is over! Not always do you find a good college level book that explains topics as simply as this. If you are wanting really in-depth marketing tips this might not be the best book for you, but for someone that is starting in marketing and likes explanations or examples this is wonderfully written.

I ordered this version of the book because it stated it came with the McGraw Hill Connect and it does not. There were much cheaper versions, this is a waste of money and I still have to purchase the online connect access code.

What I like best about this book is its explanation of successess and failures in real life examples of business marketing. For instance, I had no idea that Reeses Pieces were new at the time the ET film came out and ET was used to promote the product.Still it reads like a textbook so it's very dry. LOTS of vocabulary. Bland.For a textbook it's not bad, but I'm sure there are FAR more interesting books on marketing history out there.

great book for the class, great examples and easy to read and stay interested. if i could make money in marketing when i graduated i would major in marketing because of this book and how it makes you excited about business and the American dream.

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PDF Download Siberian husky coloring book: Stress-relief Coloring Book For Grown-ups (Animal Coloring Book), by Balloon Publishing

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Product details

Paperback: 62 pages

Publisher: CreateSpace Independent Publishing Platform (December 8, 2017)

Language: English

ISBN-10: 1981503099

ISBN-13: 978-1981503094

Product Dimensions:

8.5 x 0.1 x 11 inches

Shipping Weight: 7.7 ounces (View shipping rates and policies)

Average Customer Review:

5.0 out of 5 stars

3 customer reviews

Amazon Best Sellers Rank:

#874,069 in Books (See Top 100 in Books)

Each page has a unique design so it was great for kids of multiple ages as well as adults. The kids loved having so many choices within a single coloring book that were still around the same theme of huskys!

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Download PDF Understanding Reptile Parasites: A Basic Manual for Herpetoculturists & Veterinarians (Herpetocultural Library - Special)

Download PDF Understanding Reptile Parasites: A Basic Manual for Herpetoculturists & Veterinarians (Herpetocultural Library - Special)

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Product details

Series: Herpetocultural Library - Special

Paperback: 81 pages

Publisher: Advanced Vivarium Systems; 1st Edition edition (June 1, 1997)

Language: English

ISBN-10: 1882770218

ISBN-13: 978-1882770212

Product Dimensions:

5.8 x 0.2 x 8.8 inches

Shipping Weight: 6.4 ounces

Average Customer Review:

4.5 out of 5 stars

24 customer reviews

Amazon Best Sellers Rank:

#1,572,721 in Books (See Top 100 in Books)

Excellent?

Great book on parasites, a must have for any reptile owner! I have learning disabilities and even this book was easy for me to read and understand.

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Free Ebook Urban Encounters: Art and the Public (Culture of Cities)

Free Ebook Urban Encounters: Art and the Public (Culture of Cities)

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Urban Encounters: Art and the Public (Culture of Cities)

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Review

?The strength of this collection lies in its commitment to interdisciplinary perspectives from across social sciences and humanities. While sociological and anthropological perspectives and methodologies are the central focus, the volume also includes approaches to urban cultures deriving from creative and practice-based research, cultural studies, and media studies.? Michael Darroch, University of Windsor"This marvellous collection not only serves as starting point to gain deeper understandings of what the multifaceted (im)material and (im)permanent manifestations of art in public space do for Canadian cities and their citizens. Replete with multidiscipli

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About the Author

Martha Radice is associate professor in the Department of Sociology and Social Anthropology at Dalhousie University. Alexandrine Boudreault-Fournier is assistant professor in the Department of Anthropology at the University of Victoria.

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Product details

Series: Culture of Cities (Book 6)

Paperback: 352 pages

Publisher: McGill-Queen's University Press; 1 edition (May 17, 2017)

Language: English

ISBN-10: 0773550062

ISBN-13: 978-0773550063

Product Dimensions:

6.2 x 0.9 x 9.2 inches

Shipping Weight: 1.4 pounds (View shipping rates and policies)

Average Customer Review:

Be the first to review this item

Amazon Best Sellers Rank:

#4,851,760 in Books (See Top 100 in Books)

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Download PDF Overdeliver: Build a Business for a Lifetime Playing the Long Game in Direct Response Marketing, by Brian Kurtz

Download PDF Overdeliver: Build a Business for a Lifetime Playing the Long Game in Direct Response Marketing, by Brian Kurtz

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Review

“Overdeliver is the bridge that connects the timeless fundamentals of direct response marketing to the state-of-the-art marketing strategies, tactics, and channels of today. Brian Kurtz is a living legend. . . . Nobody but Kurtz could've written this book.”— Ryan Levesque, #1 national best-selling author of Choose and Ask“Brian Kurtz knows real marketing better than almost anyone. This book is a must-read for marketers of all generations.”— Ryan Deiss, founder and CEO, Digital Marketer“How many guys can put Dan Kennedy, Gary Bencivenga, Joe Sugarman, Ken McCarthy, Jay Abraham, a billionaire or two, and 300 of the best marketers on earth in one room? You can count them on one hand and Brian is one of those hombres.”— Perry Marshall, author, 80/20 Sales & Marketing, Ultimate Guide to Google AdWords, and Ultimate Guide to Facebook Advertising“Brian was not only one of the wunderkinds who practically invented DM publishing in the 1980s, he was also one of the elder statesmen of the industry that guided its transition from paper to electronic in the 2000s. [He is] the perfect person to write a book that assimilates the best insights and ideas of the industry’s best and brightest business leaders.”— Mark Ford, chief growth strategist, The Agora, and author of two dozen books, including the bestseller on building entrepreneurial businesses, Ready Fire Aim“Filled with more useful information and history than any other book I’m familiar with.”— Joe Sugarman, direct marketing legend“In Overdeliver, Brian shares how you can use offers, copy, multichannel marketing, continuity, and a lot more to be a better marketer, grow your business, make more money, and make a big impact in your market. If you want to learn from one of the greatest marketing minds alive, read Brian’s new book.”— Joe Polish, founder, Genius Network and Genius Recovery“In Overdeliver, Brian chronicles almost four decades of hard-core experience . . . condensing it down into something you can absorb in an afternoon. . . . He's forgotten more about marketing and sales than most newcomers will ever ‘discover’.”— Frank Kern“Nobody has paid closer attention to the world of direct response advertising than Brian Kurtz. . . . This is a must-have book for . . . anyone seriously interested in how people decide what, when, and how to buy.”— Bill Bonner, founder, The Agora“If the word ‘marketing’ makes you cringe, this book is for you. And if the word ‘marketing’ makes you salivate, this book is for you. Overdeliver is loaded with time-tested strategies and invaluable ideas . . . a marketing balm to the sore business soul.”— Victoria Labalme, performing artist, performance strategist, and member, Speaker Hall of Fame“There’s a very small group of true direct response wizards out there, [and Brian Kurtz is] one of the guys who can change your career and business in a heartbeat with just a casually tossed off piece of advice. This book is your invitation to join that elite conversation.”— John Carlton, copywriting know-it-all, grizzled consultant, and author of The Entrepreneur’s Guide to Getting Your Shit Together“For years, I’ve given to students of marketing a list of 14 must-read books—I’ve now added Brian’s book to a new list of 15.”— Richard A. Viguerie, pioneer of political direct mail and Chairman of American Target Advertising, Inc.

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About the Author

Brian Kurtz has been a serial direct marketer for almost 40 years and never met a medium he didn't like . . . and while he's had much success, he also must admit that trying to sell subscriptions and books on the back of ATM receipts and under yogurt lids were only a "good idea at the time." As a key business builder at Boardroom Inc. with founder Martin Edelston, Brian worked with, and was mentored by, many of the top marketers and copywriters who have ever lived. Today he consults and works directly with bleeding-edge direct response marketing companies and entrepreneurs in a wide variety of categories and in all channels through his two mastermind groups, Titans Mastermind and Titans Master Class (and soon to be a third, Titans Xcelerator). He also publishes books and materials for direct response marketers and writes and speaks regularly at marketing and copywriting events. The only thing Brian loves more than direct marketing is his family. And umpiring baseball is right up there with direct marketing.

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Product details

Hardcover: 312 pages

Publisher: Hay House Inc. (April 9, 2019)

Language: English

ISBN-10: 1401956750

ISBN-13: 978-1401956752

Product Dimensions:

6.2 x 1 x 9.2 inches

Shipping Weight: 1.2 pounds (View shipping rates and policies)

Average Customer Review:

5.0 out of 5 stars

1 customer review

Amazon Best Sellers Rank:

#5,648 in Books (See Top 100 in Books)

This is such a great book. This man is a genius! I cant agree more that the way to grow a business is to over deliver and under promise. This book takes that concept and grows it into a thought provoking and incredibly useful guide. Well written. Highly recommended

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Ebook Free , by John Metcalfe

Ebook Free , by John Metcalfe

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, by John Metcalfe

Ebook Free , by John Metcalfe

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Product details

File Size: 688 KB

Print Length: 269 pages

Publication Date: January 16, 2014

Sold by: Amazon Digital Services LLC

Language: English

ASIN: B005U0OHTA

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Amazon Best Sellers Rank:

#191,672 Paid in Kindle Store (See Top 100 Paid in Kindle Store)

I really enjoyed this book. I found the author's humor to be delightful. It is fun to read words that Americans do not usually use and at times I had to figure out what he was talking about. He is quite charming in an odd sort of way. He doesn't hesitate to make fun of himself and his personal achievements. I liked his discussion about the beauty of the country and his kind thoughts about the diversity of cultures he found along his way. It is a good read. I have read many hiking books but this is different because he is traveling by bicycle. I learned a lot about long distance biking and the necessity of knowledge about bikes and landscapes in order to be successful. I recommend it for anyone interesting in this trail and the many adventures it offers!

I just finished this delightful book, "Dividing the Great", by John Metcalf, a recount of the author's mountain biking adventure with a friend on the Great Divide Mtn Bicycle route, which follows the CD from canada to mexico. (The how-to book on that is "Cycling the Great Divide", by Michael McCoy.) Both "John and JK" are from England, so some of his descriptions and phrases are quaint in that foreigner sort of way.The Great Divide Cycling Route is popular among mountain bicyclists, as well as dual sport motorcycle adventure types, like me. I have ridden much of the Montana sections over the years. I have also met several people on the route, bicyclists, dual sporters, and locals such as waitresses in some of the small towns along the route. So, I thought the book might be interesting - I was right.Metcalf does a nice job of keeping 6 weeks of adventure interesting without being repetitive. It is a nice blend of touristy facts, descriptions of topography and scenery, and his personal reflections, not to mention the challenges of all that pedaling. I liked the logistics - water and food (to stay hydrated and carbohydrated, and avoid passing out - becoming "bonked"), camping/lodging, and the like. For us moto-heads who enjoy writing ride reports, it is a nice lesson in how to keep it interesting. In fact, he largely skips over descriptions of the roads and trails.Apparently, Metcalf is somewhat modest, he does not brag or boast: Their's was quite an adventure, 2500 miles or so in about 6 weeks, while carrying only one change of spandex each, one tent, two sleeping bags, tools, extra tires and tubes, and that's about it. (Most cyclists pull a small trailer, or use chase vehicles, and take 3 months or so.) As you may know, there are very few towns of any size along the whole route - and they can be two or three cycling days separated. Bicycle shops are few and far between.Having ridden parts, I can attest that the actual route is quite grueling, ranging from paved roads to wash-boarded gravel, to single track trails. I found several sections to be very challenging on my KTM 600. There is plenty of steep, lots of headwinds, but mainly, this is VERY remote country.Their goal was to finish in about 6 weeks: exactly twice as long as the current world record of 3 weeks - hence, I presume, the title of Dividing the Great. That may seem like these guys were whimps, but believe me, they were not.I won't give away the end of the book, except that it is very enjoyable.And finally, Metcalf describes lots of fun and funny events along the way. As an amateur mechanic who occasionally does his own wrenching, I enjoyed this interaction:Mechanical problems prompted a visit to a bike shop. The mechanic was cranking down, tightening the bolt pretty hard, putting a fair amount of effort into it. Metcalf, worrying he might twist off the bolt, says, "That's pretty tight".The mechanic says, "Don't worry, that's only 35 psi.""35 psi?""Yea, that's the pressure in my veins - at that pressure may arm veins are dilated. Get up to 45 psi and my forehead veins pop out." Funny and so true.Tom WarrGreat Falls

I couldn't decide if it were a crappy guide book or a crappy dairy of his ride. He tried being funny but I thought the humor fell a little flat at times. The brits humor is dry after ll. I did love the day to day detail description of the ride. It was so easy to read that I kept wanting to see continue to see if anything interesting would happening but it never really did. If you are wanting tall tells and wilderness action this is not the book for you. Instead it is the day to day life on the Trail written in great detail.

John Metcalfe has written a highly enjoyable book about the adventure he and friend JK had mountain biking the Great Divide route. While they approached the trip as somewhat of a race, the writing never felt rushed and included plenty of details about every day of their endeavor. Metcalfe managed to maintain an engaging writing style while focusing on the trip. This is in contrast to many other adventure travel tales I have read where the author goes off on tangents, neglecting to tell about the trip itself. I doubt I could complete this trip in twice the time John and JK took but it sure was fun reading about it.

If you enjoy biking, hiking or the outdoors and are a reader, you should give this book a try. I read these types of books pretty often and think John Metcalfe nails it. You can picture what he is experiencing without google images - a sign of a good story teller. When he is exhausted after battling head winds, lack of water, near 100 degree temps and gear falling apart, you're right there with him. He does a great job of detailing the quotidian events on the trail while sprinkling his tale with geographical, historical, and personal anecdotes. For me it was a page turner till the end. A really enjoyable read.

Great book. Very funny stories. If you like Bill Bryson, you will like this. It make me want to get out of my damn cube at the office and get on my MTB to ride this. I am recommending this book to some friends - maybe I can get a group together to ride this. Would love more details on the technical aspects of planning the ride - gear needed, what you brought, etc. But I know that is not what the book is supposed to be - it is a travel journal and a good one.

Just an honest, for the most part hysterical, account of a great adventure. If you have adventured yourself, and found yourself in pitiful situations of your own doing with no way out but forward, this is a book for you. If you can find humor in absolute misery, read this book. Because a new day always dawns on the worst of situations, and the beauty and solitude and challenge that led you there in the first place, exist and greet you.From the lackadaisical decision to go, to the trials of getting to the trailhead from England, to day to day and hour to hour observations and struggles, to people met, to strange situations, to landscape description, griping, equipment trouble, doubts and personal stench - this book has it all.More than anything this book has inspired me to ride some of this trail in my own state of Montana.And when you'd rather keep reading this book instead of doing the wifely duty.......well, need I say more?

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Download 399 Games, Puzzles & Trivia Challenges Specially Designed to Keep Your Brain Young., by Nancy Linde

Download 399 Games, Puzzles & Trivia Challenges Specially Designed to Keep Your Brain Young., by Nancy Linde

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399 Games, Puzzles & Trivia Challenges Specially Designed to Keep Your Brain Young., by Nancy Linde

Download 399 Games, Puzzles & Trivia Challenges Specially Designed to Keep Your Brain Young., by Nancy Linde

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About the Author

Nancy Linde created and runs Never2Old4Games.com, an online subscription service for activities professionals working with senior citizens at assisted living residences, retirement communities, senior centers, and other senior-serving organizations. She has produced, written, and directed more than a dozen documentary films, including for the PBS series NOVA. She lives near Boston, Massachusetts.

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Product details

Paperback: 424 pages

Publisher: Workman Publishing Company; 1st Edition edition (September 25, 2012)

Language: English

ISBN-10: 0761168257

ISBN-13: 978-0761168256

Product Dimensions:

7.2 x 1.1 x 9.2 inches

Shipping Weight: 1.5 pounds (View shipping rates and policies)

Average Customer Review:

4.5 out of 5 stars

547 customer reviews

Amazon Best Sellers Rank:

#1,138 in Books (See Top 100 in Books)

We highly recommend half of this book. It's full of challenges that are accessible by almost anyone, and there's a lot of variety. For instance, you might be given two different word definitions & have to name a homonym set that fits. Or you might be tasked with listing 26 different color names, one for each letter of the alphabet. Or come up with a list of words that begin with the prefix "ant-" based on various clues. We find these types of puzzles both challenging & genuinely fun. And for most of them, they're the types of challenges that you can read aloud to a group--or to a significant other--to enjoyably while away a long road trip.But then there's the other half of the book. That's the half filled with some of the most useless trivia from long gone eras. You might be asked about a wealthy socialite from the 1920s, or a slightly famous murder trial that took place during the Great Depression. Occasionally there are questions from the 1990s or--even more rarely--from the 2000s. But these are few & far between. For the most part, you'll get a lot of questions that you're really only likely to know if you lived during the early-to-mid 20th century.In retrospect, the cover text is very revealing: the book claims these puzzles were designed to "keep your brain young." That makes sense if it was written with an an older audience in mind.Bottom line: if you were born in the 1940s and enjoy word puzzles & trivia, it's a no-brainer to buy this book--you'll probably enjoy every page. If you were born in the 1970s, you're going to struggle a lot but you'll still get a lot out of it. And if you were born in the 1990s or later: enjoy the word challenges, but prepare to skip many, many pages & roll your eyes a lot.

Book arrived in perfect condition. I am finding the puzzles, games and trivia quite fun, some a tad difficult but all interesting (I'm not what the younger reviewers consider "old" either) If you feel you are too young to know the answers; research, broaden your horizons, learn about the past, after all, it repeats itself often. Someone commented on "outdated trivia"; it can be referred to as past culture and history; learn something old, you may learn something new! If you feel the book is too simplistic, wow, good for you, you might want to look in to going on Jeopardy (not being sarcastic actually). Some reviewers gave low star reviews due to the fact they themselves spoke "broken English". The book is written in English, often utilizing words containing two or more syllables; so, if you don't understand the words 1. look them up in the English Dictionary and/or 2. Cross reference the English language words, which you don't understand, to your home lands' language; you may learn a few new words which is a positive thing. The book can actually be a fun tool if you don't know the American culture, you might just have to look up the answers more than others, not a problem, it's called learning . If you find some of the puzzles difficult, play with your kids, spouse, friends, etc., making it a fun, learning experience (and if you all get too frustrated, just peek in the back of the book and say "DUH, I knew that!") For those who are drastically challenged in memory, this book may be a bit too difficult and frustrating; as for me, I struggle with some of the "timed" challenges, but rather than getting frustrated with myself, I simply try to answer the best I can on my own time, hoping that maybe my mind will catch up as I practice the puzzles. I'm grateful for this book, much better for me than watching nothing on television or staring at my cell phone all day long. Finally, for those who only know "newer trivia", write your own book, after all the "old" saying goes "necessity is the mother of invention". (Just a little trivia for you).

I am a Speech-Language Pathologist and purchased this book to use with patients during therapy to target memory/executive functions. I thought this would be a fun alternative to some of the books I use all of the time. For the price of $10 this is still a great purchase but the tasks are definitely higher level cognitive tasks and are not appropriate for many of my lower level patients. I think this book would be a great challenge for typical adults or entertainment for teenagers on road trips.

Love this book - obviously since I gave it 5 stars. I've purchased other books that are suppose to be "brain" games, puzzles, etc., only to be so disappointed once they arrive and find out that they are nothing but word search puzzles or some such. This is definitely worth the money. A variety of quizzes that I've never seen before. You will be in for lots of fun, and you don't have to be a word freak or such to enjoy this book. I just ordered the sequel and cannot wait for it to arrive.

Purchased for a friend after brain surgery to keep her busy/active/recovery. My husband saw it and loved it. So we ended up purchasing a second one for us. Works well to pass the time by yourself or play with others.

My husband and I had a lot of fun with this trivia book! However, I was expecting more variety. The author came up with a few games and repeated them throughout the whole book. I expected there to be 399 DIFFERENT games, and that was not the case.Also, the intended buyer is clearly a much older generation than us. My husband and I are in our 20s, and this book has trivia about 1940s TV shows and very little trivia from 1980s-Present, which we would be much better at.

I wanted something to keep my mind active but also I wanted the challenge of a game and I wanted to be entertained as I learned new things. This book exceeded my wants. Its a great activity for me. I learn, I recall what I knew, I can do it at my own pace. But the activities are not so hard as to discourage me from continuing. The small amount I paid for this book is nothing compared to the hours of entertainment and fun and learning and mental exercise this book has given me. WELL WORTH MY MONEY. I am going on 70 years old and I appreciate the opportunity to get away from the insanity of most of the TV programs. Can't say enough good things about this book except to look for Book # 2.

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