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Retail Management: A Strategic Approach (12th Edition)
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Product details
Hardcover: 624 pages
Publisher: Pearson; 12 edition (July 20, 2012)
Language: English
ISBN-10: 0132720825
ISBN-13: 978-0132720823
Product Dimensions:
8.8 x 1.1 x 10.9 inches
Shipping Weight: 3 pounds (View shipping rates and policies)
Average Customer Review:
4.1 out of 5 stars
37 customer reviews
Amazon Best Sellers Rank:
#238,810 in Books (See Top 100 in Books)
Learning about retailing in 2017 from a book that was last updated in 2011. What could possibly go wrong? Let's study several "succesfull" retailers from 2011 that are now either in financial trouble or bankruptcy and talk about why they are succesfull. Kind of like learning how to be a world class cyclist by studying Lance armstrong.
The content is extensive and in general well explained. Retail Management is a well rounded for those wishing to learn the basics of this type of business. It can be a bit tedious in some chapters but overal is a great book. 9/10.
Excellent text. Much of this will already be known if you are a business student but if you are going into retail management or running a startup this text is very valuable and is probably a lot cheaper than a newer textbook. Information is still very accurate though.
If I didn't have such an accelerated summer course I think I would have enjoyed reading this book much more slowly. It is up to date and really interesting. Makes you think of the retail world differently.. There is so much to learn in Business. I highly recommend this book.
I love how this book reads. It gets to the point with just enough extra to help you get the point if you missed it in the initial definition. I love reading this text compared to the others required this semester.
It was exactly what I needed. It was in excellent condition, exactly as advertised.
It’s useful but some of the case are a little behind the years.
Hated school but useful book
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